M&R Environmental

 
Home arrow News Blog arrow Start Striping
Start Striping PDF Print E-mail
Written by Bob Edmiston   
Friday, 29 February 2008

ECO-FREEZ Acustrip® Test Strip Program 
M & R Environmental is please to announce the addition of Acustrip® Test Strips to help you diagnose and sell the cooling flush service.

A picture is worth a thousand words. When it comes to selling your customers a service, using  visuals can be the most effective tool.


Most customers are standing in front of you, not because they want to have a service done, but they need to have something fixed. This is your opportunity to introduce a service to your customer that is the most neglected service on their car.  Up to 40% of vehicle breakdowns are directly attributed to poor coolant maintenance.

The solution to overcoming their hesitance is to show them a "picture". You will now have a tool available that will not only check the cooling system, but will show the consumer exactly what (if anything) needs to be done on the cooling system and why. Acustrips are used to determine the freeze point/ boiling point of coolant and it also will tell you how acidic the coolant is.

Why is this important? The freeze point/ boil point is obvious. The acidity of the system is determined by using the Acustrip® to measure the Reserve Alkalinity in Conventional Fluid and the pH in DexCool®. Coolant that fails its respective test means that the coolant is attacking the metals that it comes in contact with.

The strips are easy to use. After ensuring that the system is cool enough to open, simply dip the strip in the coolant for 2 seconds, wait a few seconds and compare it to the colour chart on the side of the bottle. Matching the colour of the pads on the strip with the correct colour on the laminated colour chart will determine whether or not the coolant has an acceptable freeze point/ boil point and if the coolant has the correct pH or reserve alkalinity.

The strips perform a service beyond testing whether or not the service needs to be done - it sells the service for you. By simply showing the strip to the consumer and comparing it to the provided chart, you are providing that "picture" that shows the consumer that they definitely do or do not need the service. If a cooling system flush is required, using the strips eliminates any doubt in the consumer's mind that they are being oversold on the service. Conversely, if they do not need the service, showing them that you have checked the system and all is well tells the consumer that you and your team are thorough and you aren't overselling services most. Technicians are still second guessing the engineers. If the coolant freeze protection is good, it must be good. One advantage of the strips is that it sells the techs that the service needs to be done.  Upon completion of the test, simply staple the strip to the customer work order.

M & R Environmental will provide all your techs and service writers with a laminated colour chart to eliminate the need of trying to read a small bottle when diagnosing or showing the customer.

Using the Acustrip® is a quick, cost effective way of determining whether a cooling service is required and selling the service to the consumer.

 

Last Updated ( Monday, 03 March 2008 )
 
< Prev   Next >